Justin Melnick's 'Arm Me' is for Upscale Firearm Enthusiasts

By: Michael Hines - Published: Mar 14, 2010 • References: &
Luxury brands and badass guns collide in Justin Melnick's 'Arm Me.' Guns have never been very fashionable, but this shoot may change that.

Luxury brands will slap their logos on everything, so why not firearms? Justin Melnick's 'Arm Me' proves that it can, and should be done. How many woman would want to buy a pistol or assault rifle just because it has the Louis Vuitton logo on it? The answer is many. Keep your eyes peeled, I guarantee we'll see mannequins in stores holding branded AK-47s in no time. It may not be the best idea, but it'll definitely be the most fashionable. Stats for Luxury Brand Firearms Trending: Older & Buzzing
Research: 72,821 clicks in 323 w
Interest: 4 minutes
Concept: Justin Melnick S Arm Me
Related: 39 examples / 30 photos
Segment: Males, 18-35
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