Sure, at first glance these neat designs could be any other juice box. On closer inspection, we find an innovative 35 mm camera hidden within. Fuuvi, based in Tokyo, is the Japanese design firm responsible.

For the rather reasonable street price of $23, you can choose from any of five “flavors”: Sunny, Strawberry or one of three Supermarket Mania offerings (European, Asian and American).

“Asian Supermarket Mania”? Perhaps they should leave the marketing to someone else.