Joyalukkas Jewelry Ads Brand Individuality Through Diamonds

By: Vittoria Natarelli - Published:   Updated: Mar 31 2011 • References: alukkas & behance.net
As Marilyn Monroe once sang, "Diamonds are a girl's best friend," and the Joyalukkas jewelry ads are selling a similar idea.

The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige. Stats for Self-Expressing Gems Trending: Older & Average
Traction: 6,971 clicks in 222 w
Interest: 4 minutes
Concept: Joyalukkas Jewelry Ads
Related: 60 examples / 46 photos
Segment: Females, 12-35
Comparison Set: 22 similar articles, including: bejeweled billboards, blank bottle branding, and chocolate diamonds.