Joyalukkas Jewelry Ads Brand Individuality Through Diamonds

By: Vittoria Natarelli - Published: Jun 15, 2010   Updated: Mar 31 2011 • References: alukkas and
As Marilyn Monroe once sang, "Diamonds are a girl's best friend," and the Joyalukkas jewelry ads are selling a similar idea.

The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige.