As Marilyn Monroe once sang, "Diamonds are a girl's best friend," and the Joyalukkas jewelry ads are selling a similar idea.
The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige.
Implications - Appeal to a consumer's drive to express their individuality and you will have a very broad consumer base. Everyone wants to be considered special, unique and one-of-a-kind and by marketing your product or service in this way you are fulfilling one of their most intense desires.
Stats for Self-Expressing Gems
Trending: Older & Average
Research: 7,264 clicks in 310 w
Interest: 4 minutes
Concept: Joyalukkas Jewelry Ads
Related: 43 examples / 33 photos
Segment: Females, 12-35
Comparison Set: 16 similar articles, including: bejeweled billboards, blank bottle branding, and chocolate diamonds.
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