Joyalukkas Jewelry Ads Brand Individuality Through Diamonds

By: Vittoria Natarelli - Jun 15, 2010   Updated: Mar 31 2011
References: alukkas & behance.net
As Marilyn Monroe once sang, "Diamonds are a girl's best friend," and the Joyalukkas jewelry ads are selling a similar idea.

The Joyalukkas jewelry ads want their buyers to think that their diamonds give self-expression. "Nothing expresses me like diamonds" is the tag line of the series of ads. The statement the ads make are ones of luxury, exclusivity and prestige.

Implications - Appeal to a consumer's drive to express their individuality and you will have a very broad consumer base. Everyone wants to be considered special, unique and one-of-a-kind and by marketing your product or service in this way you are fulfilling one of their most intense desires.