These Joy Dishwashing Liquid ads make me realize how little attention I pay to the ingredients in my household cleaners, and according to this campaign, most people are likely to be using something very similar to laundry detergent as their primary dish washing powder.
The Campaigns & Grey advertising agency of the Philippines has communicated this idea in simple but effect visual way. They've decked out a gorgeous model in a complete outfit of fastened salvers, which even includes a platter purse and a cup and saucer hat. The tagline of the prints reads "Still using laundry bars on your plates? You might as well wear them," which clearly supports the scene captured in these Joy Dishwashing Liquid ads, and promotes this particular product which has apparently been designed specifically to clean the items in your kitchen, and not the ones in your wardrobe.
Stats for Dinner Plate Dress Campaigns
Trending: Older & Warm
Research: 15,699 clicks in 254 w
Interest: 4 minutes
Concept: Joy Dishwashing Liquid Ads
Related: 53 examples / 41 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: coiffed chin campaigns, laundered granny campaigns, and nature nurturing campaigns.
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