With equal dexterity he seems to effortlessly move from serious to playful, and from straight-forward long-shots to up close portraits. While many artists stick to one or two tricks and rarely stray from them, Joshua Pestka seems to be equally effective throughout each shift in presentation style.
Implications - With society so saturated with advertisements of every sort, consumers have become desensitized to them. The advertisements that catch their eyes are now ones with shocking graphic images or text, as they are memorable. Companies who wish to appeal to a wider audience should create buzzworthy marketing campaigns that incorporate these elements.