Everything has got a lifespan, some things shorter than others, and these Jornal de Londrina ads point out that something as up-to-the-minute as the news has one of the most instantaneous expiry dates that render your local chronicle redundant within just a few days.
The aim of this campaign by TIF Comunicação of Brazil is to remind readers to hold the delivery of their newspapers while they're out of town. The implications of such an action are clearly twofold, on the one hand the customer is not left with a buildup of unnecessary reading materials and the consequent guilt around wasting paper, and on the other, the organization saves money and resources through the process of printing and consignment. These three Jornal de Londrina ads attempt to appeal to the client's concerns, depicting patiently aging subscribers on the front porch of their homes.
Aging Customer Campaigns
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