Before you start envisioning a peppy and bright shoot (because of the chirpy JOOP! name), you should know that the JOOP! Fall Winter 2011-12 campaign is dark and mystifying.
With the models Toni Garrn & James Penfold lurking in the shadows for this shoot, the JOOP! shoot is secretly seductive. The Fall/Winter collection for 2011-12 has the models donning warm winter jackets, blazers and classy dresses. Captured by Glen Luchford, the campaign blends the mystique and dark romance thrown by the couple to bring out an intensely seductive campaign.
The campaign sets up a stormy scene between the duo while highlighting the avant-garde blazers, jackets and jumpsuits. If you want a taste of effortlessly chic comfort clothing, JOOP! has got you covered.
Stats for Secretly Seductive Campaigns
Trending: Older & Chilly
Research: 8,013 clicks in 241 w
Interest: 4 minutes
Concept: JOOP! Fall Winter 2011-12
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: striking cougar advertorials, passionate parisian couple shoots, and bond-inspired fashion.
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