The Joann Berman Pre-Fall 2010 Collection is Eco-Friendly

By: Luisa Amanda Gomes - Published:   Updated: Aug 8 2011 • References: joannberman & treehugger
The JoAnn Berman pre-fall 2010 collection only cements that this designer remains the reigning queen of reconstruction. The entire collection is made by hand and the garments are 99% reconstructed from donated materials, used clothing from vintage and second hand stores. This is only a preview of her collection, which only makes me want to see more. There is certainly going to be more in store for Fall 2010 from this amazing designer.

Implications - Berman's collection was routed in her inability to afford the materials she needed to start her collection back in 1977. This started a wave of DIY fashions that despite their root in art and not environmentalism, became the face of green fashion. In a world where green is on everybody's mind, the recyclable element of her clothes is an excellent marketing and sales tactic if nothing else.

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