The Joann Berman Pre-Fall 2010 Collection is Eco-Friendly
Implications - Berman's collection was routed in her inability to afford the materials she needed to start her collection back in 1977. This started a wave of DIY fashions that despite their root in art and not environmentalism, became the face of green fashion. In a world where green is on everybody's mind, the recyclable element of her clothes is an excellent marketing and sales tactic if nothing else.Stats for Greenified Fashion Trending: Older & Average
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