The Joan Holloway paper dolls are the work of Dyna Moe, who previously illustrated a bunch of Mad Men illustrations based on each episode. They come in three variety of poses and allow you to dress the TV character in all of the memorable looks you've previously seen on the show already. They even come with accessories like accordions and purses.
Implications - Consumers enjoy paper dolls because they satiate consumer appetite for customizing objects to personal specifications. Corporations looking to entice consumers into buying their products may consider offering consumers customization options that their competitors do not.