Jimmy's Iced Coffee Reveals How the Decaf Option was Taken Out

By: Meghan Young - Mar 19, 2015
References: jimmysicedcoffee
Instead of leaving fans of Jimmy's Iced Coffee in the dark about the loss of one of its family members, the company decided to dramatize what really happen. After learning that the decaf option wasn't selling very well, Jim Cregan -- the United Kingdom-based founder -- was forced to take extreme measures. It was bagged, whacked and buried in a nondescript site.

A hilarious marketing tactic that connects consumers even more closely to the Jimmy's Iced Coffee brand, it's hard not to appreciate the sentiment portrayed in every scene. It's clear that Cregan loves each and every one of his products, yet will make the right choices to better the experience for his customers. This particular Jimmy's Iced Coffee campaign joins a slew of 'Jimmy's Blockbusters,' which is another incentive to continue returning to the website.