This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.
Check out some other innovative alcohol ads and promotions below.
Campus Wildlife Campaigns
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Jim Beam Ads Compare Collegiate Drinkers to Animals
Published: Jun 25, 2009 Updated: Apr 4 2011 • References: behance.net