Jim Beam Ads Compare Collegiate Drinkers to Animals

By: Marissa Brassfield - Published: Jun 25, 2009   Updated: Apr 4 2011 • References:
This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.

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Implications - Infusing an element of humor into a serious issue often garners positive results, especially with a younger demographic. It seems that youth are tired of being lectured by cause campaigns, resulting in more edgy, lighthearted alternatives. Ad agencies that are aware of this movement are sure to have their message much more well received. Stats for Campus Wildlife Campaigns Trending: Older & Mild
Research: 5,107 clicks in 360 w
Interest: 4 minutes
Concept: Campus Wildlife Campaigns
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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