Jim Beam Ads Compare Collegiate Drinkers to Animals

By: Marissa Brassfield - Published:   Updated: Apr 4 2011 • References:
This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.

Check out some other innovative alcohol ads and promotions below. Stats for Campus Wildlife Campaigns Trending: Older & Mild
Traction: 5,030 clicks in 296 w
Interest: 4 minutes
Concept: Campus Wildlife Campaigns
Related: 51 examples / 39 photos
Segment: Neutral, 18-35
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