Superstar

Jim Beam Ads Compare Collegiate Drinkers to Animals

By: Marissa Brassfield - Published: Jun 25, 2009   Updated: Apr 4 2011 • References: behance.net
This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.

Check out some other innovative alcohol ads and promotions below.