This collegiate campaign for Jim Beam compares drinkers to wild animals. These National Geographic-inspired shots of drinkers in their natural habitat with the tag line "The Wild Life" do well to bring home the theme that a life enhanced with Jim Beam is a wild one indeed.
Check out some other innovative alcohol ads and promotions below.
Campus Wildlife Campaigns
4,901 clicks in 265 w
More Stats +/-
Top 50 Drinking Trends, Alcohol Ads, and Fun With Beer in 2008
Burlesque Booze Ads
Artistic Alcohol Ads
Graffiti-Inspired Liquor Bottles
Jim Beam Ads Compare Collegiate Drinkers to Animals
By: Marissa Brassfield - Published: Jun 25, 2009 Updated: Apr 4 2011 • References: behance.net