As someone who has close to no knowledge whatsoever pertaining to the World of Warcraft, its history, fan base or rules, I still find the paintings by Jian Guo extremely appealing. The detail illustrated throughout the series is truly mesmerizing and his ability to paint something that looks so similar to glass is unbelievable.
The colors used by Jian Guo throughout the collection is also noteworthy as they manage to bring the various scenes of dragons, wizards, creatures and beasts immediately to life. Check out the artist's page for more images of his talented work.
Implications - Companies and businesses can benefit tremendously by expanding the scope of the products they manufacture. Profits can be achieved by companies that merge two popular concepts together into one unique product or service. Consumers will be drawn to the new product based on its familiarity and provision of something they already love, but in a new form that can be marketed as such.