Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name

By: Katherine Vong - Published: Oct 1, 2009 • References: & inventorspot
Jewnail Cosmetics may have a name fail on their hands—or should I say fingers? Jewnail Cosmetics is the range of women’s nail care and cosmetic products by the company Jill & Lovers of Japan founded by nail artiste Mami Jingu.

The range’s name may be politically problematic, but Jingu might have meant for the name ‘Jewnail’ to reflect her high-end, jewelry-inspired nail care and cosmetics line. As puts it, the name Jewnail Cosmetics, "while raising eyebrows and evoking uncomfortable snickers in the West, really has no negative connotation in Japan." Stats for Accidentally Offensive Branding Trending: Older & Average
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