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Accidentally Offensive Branding Edit
Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name


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Accidentally Offensive Branding
Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name
Accidentally Offensive Branding - Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name (GALLERY) 2

Jewnail Cosmetics may have a name fail on their hands—or should I say fingers? Jewnail Cosmetics is the range of women’s nail care and cosmetic products by the company Jill & Lovers of Japan founded by nail artiste Mami Jingu.

The range’s name may be politically problematic, but Jingu might have meant for the name ‘Jewnail’ to reflect her high-end, jewelry-inspired nail care and cosmetics line. As InventorSpot.com puts it, the name Jewnail Cosmetics, “while raising eyebrows and evoking uncomfortable snickers in the West, really has no negative connotation in Japan.”

References:  ameblo.jp, inventorspot

Filed In:  branding cosmetics cosmetics fashion jewnail jewnail cosmetics marketing nail care unique world






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FOUR WAYS TO REACT: vote, favorite, add more examples of Accidentally Offensive Branding or comment about Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name.

Robyn Currie on Oct 2, 09  1,001 Trends   303 Comments
ah, I am so proud that you wrote this up.
Robyn Currie on Oct 2, 09  1,001 Trends   303 Comments 0


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Accidentally Offensive Branding