Eyebrows Raise With 'Jewnail' Cosmetics' Contentious Name

By: Katherine Vong - Published: • References: and inventorspot
Jewnail Cosmetics may have a name fail on their hands—or should I say fingers? Jewnail Cosmetics is the range of women’s nail care and cosmetic products by the company Jill & Lovers of Japan founded by nail artiste Mami Jingu.

The range’s name may be politically problematic, but Jingu might have meant for the name ‘Jewnail’ to reflect her high-end, jewelry-inspired nail care and cosmetics line. As puts it, the name Jewnail Cosmetics, “while raising eyebrows and evoking uncomfortable snickers in the West, really has no negative connotation in Japan.”