Martin Bing wanted to capture a timeless fashion scene and therefore created this black and white editorial simply showcasing ladies’ legs. The stunning legs are seen trotting around town, cross-legged on stools, congregating with other legs and standing proudly on wooden platforms. These 'Jeux de Jambes' images are definitely a timeless beauty.
Implications - Consumers in the modern realm are looking for styles that contain some sort of sex appeal. Products containing a seductive quality are more attractive than ones which only complete a practical function. Focusing on this desire for greater sensuality could help a company looking to solidify its name as a brand.