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Kitschy 60s Womenswear

This Jeremy Scott Spring/Summer Collection is Mod and Eccentric

— September 21, 2015 — Fashion
American designer Jeremy Scott traveled back in time for the Jeremy Scott Spring/Summer 2016 collection. While 70s style is still having a very strong moment in fashion, Mr. Scott pulls inspiration from an earlier era.

Jeremy Scott has always been known for his kitschy designs and attention-grabbing aesthetic. For his latest Ready-to-Wear collection, the U.S designer fused television and 60s style. Mod dresses, sweaters, skirts and crop tops are decorated with kooky cartoon motifs while rickety old television screens served as an inspiration for a very eccentric print. Like most Jeremy Scott collections, this line of apparel portrays a vibrant color palette.

With simple knit two pieces, television box bags and ray-gun dresses, the Jeremy Scott Spring/Summer 2016 collection may be one of the designer's most wearable yet.
Trend Themes
1. Mod Clothing - Designers can disrupt the fashion industry by incorporating mod style with modern graphics and vibrant colors to appeal to millennial buyers.
2. Kitschy Illustrations - Fashion brands can benefit from the trend of using kooky cartoon motifs in their designs to appeal to a younger and more playful demographic.
3. Vintage-inspired Prints - Designers can tap into the nostalgia trend by incorporating unique and eccentric vintage-inspired prints to their collections.
Industry Implications
1. Fashion - Fashion brands can develop disruptive innovation opportunities by incorporating retro themes with modern prints and graphics in their designs.
2. Textile - Textile companies can benefit from the increasing popularity of vibrant and eccentric prints by producing fabrics that cater to the mod and kitschy trends.
3. Graphics and Illustration - Illustrators can offer their services to fashion brands by creating unique and playful kooky cartoon motifs and vintage-inspired prints to incorporate into their designs.
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