Jeremy Gutsche was recently interviewed on BNN for his thoughts on “shockvertising,” specifically on the controversial ad for Reebok Easytone Shoes that has caused much chatter amongst its viewers.
Touching upon the influences and effects of controversial commercials, Gutsche discusses with Tony Chapman from Capital C how companies use this method of shockvertising to get the attention of a wider range of audiences. Whether this form of advertising is effectively shocking or more insulting to its audience members truly depends on the execution of the ad and its targeted viewers.
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