Star

Jeremy Gutsche On Shockvertising

By: Joanne Lam - Published: • References: watch.bnn
Jeremy Gutsche was recently interviewed on BNN for his thoughts on “shockvertising,” specifically on the controversial ad for Reebok Easytone Shoes that has caused much chatter amongst its viewers.

Touching upon the influences and effects of controversial commercials, Gutsche discusses with Tony Chapman from Capital C how companies use this method of shockvertising to get the attention of a wider range of audiences. Whether this form of advertising is effectively shocking or more insulting to its audience members truly depends on the execution of the ad and its targeted viewers.

Click here to watch the full 11 minute clip on BNN!




Stats for BNN: Jeremy Gutsche on Shockvertising Trending: Older & Chilly
Traction: 415 clicks in 216 w
Interest: 3 minutes
Concept: Jeremy Gutsche On Shockvertising
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: delicate foliage adornments, microloan-funding necklaces, and expressive couture editorials.