Jeremy Gutsche was quoted in the New York Times Wednesday morning for a piece on the rise of military-inspired fashion. As notorious macho figures like Jack Bauer of ‘24’ gain ground in pop culture, the guy’s guy is finally back.

“Anything macho has extra appeal right now,” said Jeremy Gutsche in the New York Times piece. “Adding a little shock or aggression to fashion makes things that much more interesting.” Check out the full article here.