Tisah Tucknott — September 3, 2009 — About
References: exploitingchaos & esbjournal
It isn’t hard to be enthused about the release of Jeremy Gutsche’s book EXPLOITING CHAOS, but Entrepreneur & Self-Employed Business Journal have shown not only their support, but they have also expressed their keen interest in Jeremy’s new book.
The article mentions how fluidly Jeremy Gutsche must have written EXPLOITING CHAOS, after all, it is his business to stay ahead of trends and innovations. With a brief biography on how successful Jeremy is, ESB Journal clearly shows their excitement over the September 1st launch by saying that Jeremy Gutsche has “hit the nail on the head when he titled his new book, EXPLOITING CHAOS” and that “[...] the fact that he is so on point really isn’t all that surprising.”
The article mentions how fluidly Jeremy Gutsche must have written EXPLOITING CHAOS, after all, it is his business to stay ahead of trends and innovations. With a brief biography on how successful Jeremy is, ESB Journal clearly shows their excitement over the September 1st launch by saying that Jeremy Gutsche has “hit the nail on the head when he titled his new book, EXPLOITING CHAOS” and that “[...] the fact that he is so on point really isn’t all that surprising.”
Trend Themes
1. Innovative Business Books - There is an increasing demand for books that provide insights on how to stay ahead of trends and innovations.
2. Thought Leader Marketing - Entrepreneurial and self-employed business publications are showing interest in profiling individuals with expertise on industry trends.
3. Trendspotting as a Business Strategy - Companies are recognizing the value of having in-house trendspotters who can help anticipate and exploit top trends and innovations.
Industry Implications
1. Publishing - The publishing industry has an opportunity to innovate by developing and marketing business books that provide practical insights on trendspotting and innovation.
2. Marketing and Advertising - Marketing and advertising firms can position themselves as experts in thought leader marketing and help their clients gain more visibility and credibility in their industries.
3. Business Consulting - Consulting firms can differentiate themselves by incorporating trendspotting and innovation strategies into their services and helping clients stay ahead of industry disruptions.
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