New York Fashion Week is famous for the unveiling of fashion innovations. This year's top creation may be these crochet footwear pieces by Jen Kao.
Described as "somewhere between festival chic and A Midsummer Night's Dream," the entire Jen Kao line is something to look forward to. The knee-high macrame footwear is a perfect complement to the otherwise hippie-inspired line of free flowing silhouettes and light fabrics.
Implications - The recent recession led to a resurgence of DIY styles as consumers made more affordable purchases at thrift stores. Even though many have recovered financially from the economic downturn, these consumers still appreciate products with handmade features as they are high-quality and express their individual style. Companies can cater to their desired demographic by incorporating craft elements such as knitwork or papercraft into their product designs.
Stats for Knee-High Crochet Footwear
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Concept: Jen Kao
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Segment: Females, 18-55
Comparison Set: 37 similar articles, including: 3d doily dresses, 50 spring/summer fashion collections + ads, and organic jewelry.
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