The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
Michael Hemsworth — June 10, 2017 — Lifestyle
References: b-forbrand & packagingoftheworld
There are often dozens of choices to choose from when entering a store to purchase a beverage, so the Jeju Cider branding intends to catch the eyes of consumers by offering a cheery disposition. Utilizing imagery of the flavoring to create smiling faces, the branding turns the bottle into a character in order to make it less of a product and more of a friend. This helps to break down the disconnect that can often exist for consumers between them and a product that often appears somewhat foreign on the shelf.
The Jeju Cider comes in two flavor options including banana and melon, and is crafted using lava seawater that is highly mineralized which makes it both a refreshing and healthy soda option.
The Jeju Cider comes in two flavor options including banana and melon, and is crafted using lava seawater that is highly mineralized which makes it both a refreshing and healthy soda option.
Trend Themes
1. Mineralized Soda Branding - Using a unique branding approach, such as incorporating smiling imagery, can help soda brands compete in the crowded beverage market.
2. Characterized Beverage Packaging - Creating personified packaging can help create an emotional connection with consumers who may otherwise view products as foreign and impersonal.
3. Healthy Soda Options - By using mineralized or organic ingredients, soda brands can provide a healthier alternative to traditional sodas.
Industry Implications
1. Beverage Industry - Soda brands can incorporate unique branding and healthier ingredients to distinguish themselves in the competitive beverage market.
2. Marketing Industry - Creating innovative, personified branding strategies can help improve a product's appeal and consumer connection with a brand.
3. Health and Wellness Industry - Soda brands that use mineralized or organic ingredients can appeal to health-conscious consumers looking for healthier options.
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