Jay-Z to Push a Different Type of Coke
It wasn't too long ago that Jay-Z was making Bud Select cool.
Implications - Jay-Z will act as somewhat of an auteur in this project with full proactive involvement. He'll play an important role in the look of the can, the concept of the commercials as well as co-producing the launch event. In addition to the new Cherry Coke, Cherry Coke Zero will also make its debut.