Jeremy Gutsche
|
Jay-Z continues to be an influential “product launcher” with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week. It wasn’t too long ago that Jay-Z was making Bud Select cool.  Rap star/entrepreneur Shawn "Jay-Z" Carter, who often references the time he spent dealing drugs on the streets of Brooklyn, N.Y., will be pushing a different kind of Coke next month. Coca-Cola has tapped Carter and his multimillion-dollar apparel company Rocawear to remix its Cherry Coke brand.
Jay-Z will play a hand in all aspects of the fruit-flavored soda's relaunch, ranging from the look of the new can to the TV commercials and even co-producing and appearing at the brand's Feb. 7 launch at New York's Fashion Week. Cherry Coke Zero, its diet sibling, will also debut.
(news.agendainc)References: brandweek, news.agendainc Filed In: |
Jay-Z to Push a Different Type of Coke
Edit
Cherry Coke
Edit
FOUR WAYS TO REACT: vote, favorite, add more examples of Jay-Z to Push a Different Type of Coke or comment about Cherry Coke.
|
TREND HUNTER is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas. About Us Trends Trend Reports Tools Store RSS (98 Flavors) Innovation Keynotes Exploiting Chaos Terms of Use Tips / Contact Join 0.2323 - Hosted by web2 Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
|
