Jeremy Gutsche
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 Cherry Coke Jay-Z continues to be an influential “product launcher” with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week. It wasn’t too long ago that Jay-Z was making Bud Select cool.  Rap star/entrepreneur Shawn "Jay-Z" Carter, who often references the time he spent dealing drugs on the streets of Brooklyn, N.Y., will be pushing a different kind of Coke next month. Coca-Cola has tapped Carter and his multimillion-dollar apparel company Rocawear to remix its Cherry Coke brand.
Jay-Z will play a hand in all aspects of the fruit-flavored soda's relaunch, ranging from the look of the new can to the TV commercials and even co-producing and appearing at the brand's Feb. 7 launch at New York's Fashion Week. Cherry Coke Zero, its diet sibling, will also debut.
(news.agendainc)References: brandweek, news.agendainc Comment: on Jay-Z to Push a Different Type of Coke |
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