Jay-Z continues to be an influential "product launcher" with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week.
It wasn't too long ago that Jay-Z was making Bud Select cool.
Implications - Jay-Z will act as somewhat of an auteur in this project with full proactive involvement. He'll play an important role in the look of the can, the concept of the commercials as well as co-producing the launch event. In addition to the new Cherry Coke, Cherry Coke Zero will also make its debut.
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