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Jay-Z to Push a Different Type of Coke Edit
Cherry Coke

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Jay-Z to Push a Different Type of Coke - Cherry Coke
Cherry Coke
 Published: Jan 31, 07
 Views: 3,399

Jay-Z continues to be an influential “product launcher” with his latest client being Cherry Coke.  Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week.

It wasn’t too long ago that Jay-Z was making Bud Select cool.

Rap star/entrepreneur Shawn "Jay-Z" Carter, who often references the time he spent dealing drugs on the streets of Brooklyn, N.Y., will be pushing a different kind of Coke next month. Coca-Cola has tapped Carter and his multimillion-dollar apparel company Rocawear to remix its Cherry Coke brand. Jay-Z will play a hand in all aspects of the fruit-flavored soda's relaunch, ranging from the look of the new can to the TV commercials and even co-producing and appearing at the brand's Feb. 7 launch at New York's Fashion Week. Cherry Coke Zero, its diet sibling, will also debut. (news.agendainc)

References:  brandweek, news.agendainc

Filed In:  celeb products,  celebs,  marketing,  pop culture








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Jay-Z to Push a Different Type of Coke