The JASU Fall 2013 ad campaign was shot in both an artfully dilapidated room and a modern studio. The former complements the chic eclectic outfits in every way from color to texture while the latter simply showcases the latest wares the Australian retailer is set to carry for the upcoming season.
Chock full of bold patterns, metallic fabrics and neutral hues, the JASU Fall 2013 ad campaign will entice women on various levels while also encouraging them to keep up the playfulness of summer in a way that also suits autumn.
Shot by photographer Georges Antoni, the Jasu Fall 2013 ad campaign stars top model Hanne Gaby Odiele. The Belgian beauty was outfitted by stylist Katrina Sheiles, who pulled pieces from Rebecca Vallance, Dion Lee and Ellery.
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Research: 13,507 clicks in 152 w
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Concept: Jasu Fall 2013
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Segment: Females, 18-55
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