Japanese Neon Lamp Fights
This is a great sport for those who yawn at UFC or professional boxing because there's no way you can fall asleep watching this! Take a look through the gallery above for pictures, but be warned that they will make you cringe.
Implications - With the popularization of violent sports such as Ultimate Fighting Championship, target audiences of sports want to see more dramatic events unfold. Therefore, more extreme methods, concepts and ideas are introduced to the sport in an effort to captivate the current audience as well as grab the attention of other target audiences.