Whimsical Wizardly Captures
Each shot within Jan von Holleben's 'Action Heroes' photography showcases children posed lying against the ground, having them appear as if they are weightless and flying. These quirky captures are not only uplifting but I'm sure being apart of them would be a dream come true for many children!
Implications - The incorporation of children within print campaigns or photographic series' instantly is seen as uplifting and fun-loving. Many adult consumers appreciate references to juvenile living and the carefree nature of childhood, and will therefore be put in a better mood to consume.