'My Own Shoe Monster' by James Whitworth Gives a Manga Touch to Pro-Ked Kicks
If you take a close look at James Whitworth's Pro-Ked sneaker design, you'll spot helicopters, old buildings and skyscrapers. Each is given a retro pop art flair. James Whitworth's manga sneakers go for $70 per pair.
Implications - Consumers who engage in specific group activities and customs are constantly seeking products that support their lifestyle. These niche markets desire products that make their values and hobbies known to their peers, allowing them a form of self-expression. Companies can cater to these niche markets by manufacturing products tailored for specific groups of citizens.