NBA Star Partners with Jordan Brand for Anime-Themed Shoes
Bryce Mason — April 26, 2022 — Fashion
References: hypebeast
After teasing fans for months, Zion Williamson's anime-themed Naruto x Jordan Zion collection is here and didn't disappoint fans. The first sneaker to be released in this collection is the Naruto Shippuden-themed Jordan Zion 1.
The collection features three colorways, each inspired by a different anime character. The first shoe to be revealed was orange and yellow and took on the look of Naruto in his Six Paths Sage Mode. The second, resembling Uchiha, is a more simplistic look featuring a black and white colorway that will keep you off the radar while on the court.
The third colorway recreates Naruto's appearance to top off this fire drop. The shoe's colorway is black and red with a big 'Z' resembling a lightning bolt across the side of the shoe.
Priced at only $130, expect these shoes to fly off shelves when released.
Image Credit: Jordan Brand
The collection features three colorways, each inspired by a different anime character. The first shoe to be revealed was orange and yellow and took on the look of Naruto in his Six Paths Sage Mode. The second, resembling Uchiha, is a more simplistic look featuring a black and white colorway that will keep you off the radar while on the court.
The third colorway recreates Naruto's appearance to top off this fire drop. The shoe's colorway is black and red with a big 'Z' resembling a lightning bolt across the side of the shoe.
Priced at only $130, expect these shoes to fly off shelves when released.
Image Credit: Jordan Brand
Trend Themes
1. Anime-themed Sneakers - A growing demand for anime-inspired footwear collections in the sneaker industry presents an opportunity for brands to collaborate with anime characters or anime-inspired designs for even wider reach among fans.
2. Limited Edition Sneaker Collections - Partnering with popular anime franchises for sneaker collections can increase the demand for limited-edition drops and drive hype around sneaker releases.
3. Cross-promotion Between Sports and Anime - Collaboration between anime and other sports could result in more merchandise sales, increased brand awareness, and access to new and diverse markets.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can tap into the anime fandom by partnering with anime franchises for anime-inspired sneaker collections leading to an increase in sales and brand popularity.
2. Anime Industry - Anime production companies, publishers, and distributors can benefit from collaboration with sports brands to increase anime franchise visibility, boost merchandise sales and reach a larger audience.
3. Fashion Industry - Fashion designers can explore anime-inspired fashion and footwear collections, especially with the rising demand for collaborations between anime and the fashion industry leading to increased demand in the market.
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