The James Patterson Maximum Ride series of novels follows the daring, dangerous adventures of fictional character, Maximum Ride. The campaign for the newest addition to the series falls right in line with the heart-stopping content, with mats placed on the streets, printed with ultra-realistic bird's eye views from the edge of a building.
The campaign conveys the feeling of being on the roof of a skyscraper, capitalizing on the supposed point of view. Check out the featured gallery for a peek at the James Patterson Maximum Ride campaign.
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