With an overwhelming amount of Michael Jackson merchandise coming out, the Jackson 5 clothing line separates itself by means of authenticity and quality.
Jackson 5 apparel has recently announced the release of an exact replica of the famous Michael Jackson red leather jacket. The 'Thriller' jacket boasts the "V" design and numerous zippers that made the King of Pop who he was.
Jackson 5 clothing also carries an array of MJ printed tees.
Implications - Consumers gravitate towards pop culture iconography because they feel at ease with its familiarity. Since consumers already have an established relationship to these sorts of images, they're more willing to purchase goods which use the iconography.
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Concept: Jackson 5
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