The Jack Daniel's Chess Set is a Superior Drinking Game

Get classy with your drinking games by playing with the Jack Daniel’s Chess Set. This board comes with extremely detailed characters (the JD bottles are the pawns) and a gift box that includes photographs of each individual piece and historical trivia about Jack Daniel’s.

The Jack Daniel’s Chess Set is not cheap; it retails for $197.50. A drinkable bottle of the company’s famous whiskey is not included, unfortunately.

Implications - Using a traditional chess set and modernizing it with an alcoholic twist is a great way to appeal to contemporary consumers. Many individuals are looking for a sense of familiarity with their purchases, yet require elements of up-to-date features in order to justify their buy. Using timeless commodities and fusing them with ideas or elements from another industry is a great way to gain attention from consumers.