The Jack Daniel's Chess Set is not cheap; it retails for $197.50. A drinkable bottle of the company's famous whiskey is not included, unfortunately.
Implications - Using a traditional chess set and modernizing it with an alcoholic twist is a great way to appeal to contemporary consumers. Many individuals are looking for a sense of familiarity with their purchases, yet require elements of up-to-date features in order to justify their buy. Using timeless commodities and fusing them with ideas or elements from another industry is a great way to gain attention from consumers.