It seems as though the limited edition J & B Eccentric Colors line is looking to step away from whiskey's stereotypically stuffy persona. Feauturing six differently colored bottles, the collection imbues a sense of crazy fun, perfect for the spring break season.
Following its special edition Colors collection from last year, the J & B Eccentric Colors line features pink, yellow, purple, orange and blue packaging. It was launched on Feb. 1, 2011 in the Grande Halle de la Villette in Paris.
Stats for Vibrant Whiskey Bottles
Trending: Older & Warm
Research: 16,227 clicks in 274 w
Interest: 2 minutes
Concept: J B Eccentric Colors
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: premixed whiskey cocktails, $16k whiskeys, and canned whiskeys.
Vibrant Whiskey Bottles
More Stats +/-
Premixed Whiskey Cocktails
Polarized Whisky Bottles
Punctured Whiskey Glasses