The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink

It seems as though the limited edition J & B Eccentric Colors line is looking to step away from whiskey’s stereotypically stuffy persona. Feauturing six differently colored bottles, the collection imbues a sense of crazy fun, perfect for the spring break season.

Following its special edition Colors collection from last year, the J & B Eccentric Colors line features pink, yellow, purple, orange and blue packaging. It was launched on Feb. 1, 2011 in the Grande Halle de la Villette in Paris.