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iPod Wins Australian Award for Design Flaws

By: David Boyar - Published: Oct 21, 2006 • References: choice.au & media.theage.au
The iPod - loved by many, despised by more. The apple iPod has won a position in the Australian Consumer Product Watchdog, Choice, Shonky Awards.

Citing poor battery life, poor quality screen and a loophole in the legal system that forces Ozzies to pay AU$30.00 to send the machine off for a warranty claim as its reasons Australian's are incresingly bad mouthing the market leader, pretty important for a product which achieved its notoriety on viral marketing.

My own iPod battery lasts just 8 hours (I don't want to get it fixed though as I have a monkey tooth mark on the back from my trip to Malaysia - I fought the monkey to get it back and it was still playing the doors!!) and my girl friends turns on every two days.

I suggested investing in an iLog - something you build yourself has to be easier to fix, http://owlproject.com/ Stats for iWaste Trending: Older & Average
Research: 4,643 clicks in 501 w
Interest: 4 minutes
Concept: IWaste
Related: 94 examples / 72 photos
Segment: Males, 18-35
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