Most of us probably think that something as classic as Ivory soap -- it's 132 years old -- doesn't need to be changed. While that may be true about the soap's contents, that's not what the people at P&G think about its packaging. Ivory soap is getting a brand new makeover, complete with vibrant colors and cheeky messaging.
Instead of the brand's signature white, the new packaging for Ivory soap will incorporate fun and fresh colors from lime green to royal purple, as well as a simpler logo. Wieden+Kennedy, the agency responsible for such ad successes as the Old Spice Guy, is the agency behind Ivory's rebranding, which will also include charming and humorous commercials scheduled to air soon.
According to Popsop, Ivory soap has "lagged behind its rival Dove and faced increasing competition from the likes of Dial and Irish Spring."
Stats for Colorful Cleanser Rebranding
Trending: Older & Chilly
Research: 1,317 clicks in 238 w
Interest: > 3 minutes
Concept: Ivory Soap
Related: 61 examples / 47 photos
Segment: Females, 18-35
Comparison Set: 22 similar articles, including: 33 conscious cosmetic companies, mad monkey branding, and 15 eco-friendly beauty products.
Colorful Cleanser Rebranding
More Stats +/-
Mad Monkey Branding
33 Conscious Cosmetic Companies
15 Eco-Friendly Beauty Products
Soapbox Phone Speakers
Soapbox Shaving Kits