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Taking over for Daria Werbowy, the Isabel Marant Fall 2010 ad features none other than veteran model Kate Moss. It's a perfect fit -- everything, from the clothes to the set, seems to have been inspired by Moss' own casual style that somehow never compromises her glamorous lifestyle.

With a coffee and lit cigarette on hand, Kate Moss looks as though she was candidly caught living life rather than shooting the Isabel Marant Fall 2010 ad. Shot in black and white, this campaign is quite the tease. All I want is to see the rest of the line -- and more of Kate Moss