The Ironage Keep Improving Campaign Captures Determination in Dates

By: Meghan Young - Published: Jul 1, 2014 • References: yr & adeevee
The face of sports, as represented by a serious cyclist, swimmer and runner, is pixelated into a traditional calendar to better illustrate the slogan of the Ironage Keep Improving ad campaign. It turns their heads into a chart of sorts in order to show their improvement over the course of a month. By the end of it, they are much stronger and faster than they were at the beginning.

The Ironage Keep Improving ad campaign was conceived and executed by the ad agency branch Young & Rubicam, which is based in São Paulo, Brazil. Creative directed by Rui Branquinho, Flávio Casarotti, Marcelo Fedrizzi and Rafael Merel, the motivating images were gathered from Getty Images. Since the Ironman races are taking place around the world, it is only natural this campaign would be launched now. Stats for Pixelated Athlete Ads Trending: Older & Warm
Research: 1,558 clicks in 99 w
Interest: 1.2 minutes
Concept: Ironage Keep Improving
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: social activism glove ads, budget-concious movie ads, and playful commuting ads.