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Carling has created an interactive, virtual iPhone application to promote their own beer brand. By downloading a special program for the iPhone via iTunes, one can create a virtual version of a delicious looking glass of beer, which looks quite real! By moving and shaking the iPhone, you get the impression that you are really holding a beer in your hand. Pretty cool, and I am sure there is more to come.
 Here at Carling we love innovation!
That's why we've launched a can with an indicator that turns blue when it's perfectly chilled and ready to drink!
It is also why we've developed the perfect thing to show your mates in the pub - iPint - a fully interactive virtual pint of Carling.
It works on the iPhone and as the video shows it is properly rock and properly roll! Just complete an iPint challenge and the virtual pint is yours!
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