The popularization of social media tools such as Facebook, iPhone and iPad apps have allowed for these brewski interactions to gain popularity.
With innovations like boozin' social media stunts, a great campaign by Heineken that utilized social media to invite your friends to party to booze expiration apps, the tech phenomenon of beer-friendly apps and social media interactions continue to grow. Brewski interactions keep getting better and better.
Consumers have a strong desire to feel an interaction with their beer brand of choice. By creating helpful apps and social media tools that promote an interactive relationship, companies will have consumers viewing the brew more positively. With these brewski interactions, beer companies have an opportunity to take inspiration and spin it into their own brand.
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From Boozin' Social Media Stunts to Social Networks for Beer Drinkers
Published: Jun 14, 2011