The IO Design Interior Fabrics ad campaign gives inanimate furniture objects some personality. Interestingly, this personality is brought about by a set of simple thought bubbles placed strategically above their 'heads.' Without these bubbles, the campaign would simply appear to represent portraits of dull furnishings.
Conceived and executed by BÜRO, an ad agency based in Istanbul, Turkey, the IO Design Interior Fabrics ad campaign doesn't just use typical thought bubbles. They are made out of brightly colored and playfully patterned fabrics to show the upholstery possibilities this company can explore. Refurbishing old and ripped furniture has never been better. This company brings them back to life with contemporary flair.
The IO Design Interior Fabrics ad campaign was art directed by Nilüfer Abaylı with creative direction by Ilker Zaharya and Esra Ayas Özalp.
Stats for Thinking Furniture Ads
Trending: Older & Average
Research: 4,175 clicks in 170 w
Interest: 2 minutes
Concept: IO Design Interior Fabrics
Related: 38 examples / 29 photos
Segment: Females, 18-55+
Comparison Set: 14 similar articles, including: artistic veggie ads, innuendo-infused ads, and bruised eye ads.
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