Superstar

Justin Timberlake’s Interactive Web Map Promotes His New Single

By: Laura McQuarrie - Published: • References: takebacktn.justintimberlake & mashable
To promote his ‘Take Back The Night’ music video, Justin Timberlake created an interactive web map that walks users through the locations used in his video. This is the first single off of part two of his 20/20 Experience, which will arrive in September.

As users scroll down the site, a blue car drives down the road, passing locations like Times Square, Chinatown and Yankee Stadium. Clicking on these locations reveals moments like the first time Timberlake performed in NYC, with annotations hinting that part of the video was shot in Yankee Stadium. To build hype for the release of the video, stills are released periodically, featuring image-tagging powered by Stipple to reveal details about each shot. To unlock more sneak peeks, fans are encouraged to tweet “TakeBackTN.” Stats for Web-Mapped Song Promotions Trending: Older & Chilly
Traction: 215 clicks in 64 w
Interest: 0.5 minutes
Concept: Interactive Web Map
Related: 96 examples / 74 photos
Segment: Females, 12-35
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