Interactive marketing campaigns allow consumers to relate to products and have first-hand experience in handling certain items. Trend Hunterâ€™s Shiori Mine discusses her favorite interactive advertising trend, the Nissan LEAF exhibition, in her latest interview. The campaign was used to promote Nissanâ€™s latest electrical car, so the company posed the question: what would happen to all the petrol stations if these types of autos became commonplace?
The answer, according to Nissanâ€™s interactive campaign, is anything and everything. From golf mini-puts to miniature pianos, these stations have the potential to become whatever you imagine, gas-free. Other than interactive marketing campaigns, Shiori also has a love for fashion. During this Trend Hunter interview, she discusses how this industry inspires and motivates her to achieve more in everyday life.
Interactive Marketing Campaigns
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