SecretSauce Lets You Choose Your Own Adventure In a Hot Tub
By: Alex Covert -
Published: Jan 28, 2009
Updated: Jun 16 2011
• References: youtube
Similar to the choose-your-own-adventure novels, SecretSauce.tv
has created a clever, if not entertaining, interactive YouTube video where the viewer watches and then, chooses the next scene. This video features a bikini-clad girl in a jacuzzi who is waiting for your next move. So, drop a toaster in the water, slap her with a fish, or rub her face with a mop - the choice is yours.
Implications - Personalization is one of the key ways that consumers feel they can differentiate themselves from a mass audience. Videos like this combine personalization with technology, as they allow people to repeatedly watch the video for free online. Businesses that can create viral videos can ensure they are fully penetrating their target markets.