Ford's Interactive Calendars Indicate When a Driver is Coming Home

By: Laura McQuarrie - Nov 26, 2016
References: fordcaminhoes.br & prexamples
Over the years, there are plenty of interesting and innovative interactive calendars that have been created, but one of them are quite as unique as this creation from Ford called the 'Calendário da Saudade.'

"Saudade" is one of those words that is identified as an untranslatable one, but it is said to be an emotional state of longing, melancholy or nostalgia for something or someone. This word is characteristic of the Portuguese and Brazilian temperament and was used as the central theme for a Ford stunt created for the Brazilian market.

The Calendário da Saudade takes the form of a cardboard truck that connects to a GPS device of a real ford truck. When this connected calendar is used within the home, a family is able to see when the driver of a Ford truck is within one kilometer of home, as the truck-shaped calendar will begin to honk and have its headlights blink.