Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased in a rather vivid, interactive Saatchi & Saatchi billboard in New Zealand. The daring ad shows Thurman's character, known as â€œThe Bride,â€ dressed in the now-famous yellow jumpsuit, swinging her word and splattering the sidewalk, the street and some nearby cars with lots of blood. The billboard ad was created to promote Kill Bill for TV2.
That's a messy way to promote a film but I'm pretty sure it will garner a lot of attention and that's the intention.
Stats for Blood-Splatter Billboards
Trending: Older & Average
Research: 6,860 clicks in 412 w
Interest: 4 minutes
Concept: Blood-Splatter Billboards
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: maple-flavored coffee drinks, ingredient-separating bottles, and natural skin-firming creams.
More Stats +/-
Maple-Flavored Coffee Drinks
Natural Skin-Firming Creams
Patterned Retro Fashion
Interactive VR Experiences