Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased in a rather vivid, interactive Saatchi & Saatchi billboard in New Zealand. The daring ad shows Thurman's character, known as “The Bride,” dressed in the now-famous yellow jumpsuit, swinging her word and splattering the sidewalk, the street and some nearby cars with lots of blood. The billboard ad was created to promote Kill Bill for TV2.

That's a messy way to promote a film but I'm pretty sure it will garner a lot of attention and that's the intention.