National Aquarium Ad Campaign

By: Elsa Blaine - Published: Jul 1, 2008 • References: & adsoftheworld
The National Aquarium in Baltimore has a new ad campaign called “More Fun in Every Sense”. Fun is right, the set of five posters, created by advertising agency gkv, also of Baltimore, contain images of what the Aquarium is aptly calling 'Aquafaces'. Take a closer look... each facial feature is composed of a creature of the sea, seahorse ears, shark noses, and eel eyebrows.

What's more fun is that when you visit the National Aquarium website, you can create your own Aquaface, then save it to the Aquarium's gallery, to your computer, or send it to you friends. My Aquaface is the one with the blue jellyfish eyes, green lizard ears and giant anemone mouth. Stats for Interactive Aquafaces Trending: Older & Mild
Research: 8,235 clicks in 412 w
Interest: 4 minutes
Concept: Interactive Aquafaces
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: floating solar power plants, portable pc gaming systems, and supportive sports bra extensions.