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The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises

By: Meghan Young - Published: • References: ddb.co.mz & ibelieveinadv
It is frightening to think about how many victims of human trafficking were lured into their captivity by false promises; the Instituto Crianca Nosso Futuro ad campaign sheds light on this issue by taking the blindfolds off its audience's eyes. By bringing awareness to the world, this campaign also hopes to prepare potential prey, showing them that not everything is as it appears.

The Instituto Crianca Nosso Futuro ad campaign was conceived and executed by DDB Mozambique, an ad agency based in Maputo, Mozambique. It cleverly depicts the blinding false promises as actual blindfolds, which have been illustrated with the common lies told. Photographed by João Costa Funcho and Alexandre Marques, the ad campaign was illustrated by Silvio Pondja with art direction by Giuseppe Lira and creative direction by Lenilson Lima. Stats for Blindfolded Victim Ads Trending: Older & Average
Traction: 5,484 clicks in 126 w
Interest: 3.7 minutes
Concept: Instituto Crianca Nosso Futuro
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: fished garbage ads, bunny-shadow alcohol ads, and beggar hood ornament ads.