Uncle Ben's' Innovative Food Packaging Places Consumer Health First

By: Rahul Kalvapalle - May 12, 2016
References: packagingdigest
Innovative food packaging isn't simply about coming up with packaging schemes that are easy on the eye, or indeed designs that make for functional and hassle-free use on the part of the customer -- it can also be about empowering the customer with information that can help them make better choices.

That's the exact philosophy adopted by Mars Food, whose packaging designs for Uncle Ben's food products are being altered so that they now state whether a particular product is intended for everyday use or "occasional" consumption. Packages marked "occasional" are higher in salt, fats or sugar than more nutritious products.

Ultimately, this new food packaging embraces information and consumer empowerment, a stark improvement over old-school advertising methods that were less honest.