Dash Water's Infused Beverages Contain "Wonky" Fruits & Vegetables
Laura McQuarrie — August 27, 2018 — Eco
References: dash-water & thedieline
There are tons of flavorfully infused beverages that are made with refreshing fruit and vegetable ingredients but Dash Water distinguishes itself by pairing its British sparkling water with "funny-looking" and "wonky" produce as a means of reducing waste.
The ultra-simple beverages are made with just three ingredients, including spring water, bubbles and either less-than-perfect raspberries, cucumbers or lemons.
The creators of Dash Water both come from farming backgrounds and have a first-hand perspective on just how much perfectly good produce goes to waste. While there are plenty of new products that now make the most of "ugly" fruits and vegetables, Dash Water catches the eyes of consumers with dynamic, social media-friendly packaging that sets itself apart from other brands with a similar approach that embrace an eco-friendly, homespun aesthetic.
The ultra-simple beverages are made with just three ingredients, including spring water, bubbles and either less-than-perfect raspberries, cucumbers or lemons.
The creators of Dash Water both come from farming backgrounds and have a first-hand perspective on just how much perfectly good produce goes to waste. While there are plenty of new products that now make the most of "ugly" fruits and vegetables, Dash Water catches the eyes of consumers with dynamic, social media-friendly packaging that sets itself apart from other brands with a similar approach that embrace an eco-friendly, homespun aesthetic.
Trend Themes
1. Reducing Food Waste - Creating beverages with 'wonky' produce is a trend that helps to reduce food waste.
2. Infused Beverages - The trend of infusing beverages with fruits and vegetables creates unique flavor experiences.
3. Eco-friendly Packaging - Using dynamic, social media-friendly packaging is a trend that sets brands apart in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to reduce waste and create innovative infused beverages.
2. Sustainability - In the sustainability industry, there is potential for disruptive innovation in reducing food waste and eco-friendly packaging.
3. Packaging - The packaging industry has an opportunity to create dynamic and socially appealing packaging for eco-friendly products.
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