Bad Hombre Cannabis Leverages SoRSE Emulsion Technology
Laura McQuarrie — August 19, 2021 — Lifestyle
References: badhombrecannabis & prnewswire
Bad Hombre Cannabis is a new THC-infused artisan chocolate brand that makes the first chocolate with SoRSE Emulsion Technology and a process that "ensures the highest bioavailability and the fastest THC absorption rate of any chocolate product on the market." The Bad Hombre 12-gram artisanal chocolate bars are packed with 100 milligrams of cannabis extract so that consumers can experience reliable and rapid results every time. With this artisanal-style chocolate product and fast onset, high bio-availability technology, the brand is launching a new type of THC edible in California.
The brand is on a mission to break stereotypes, open minds and celebrate minorities, and its name represents ownership of identity and pursuit of the American Dream.
The brand is on a mission to break stereotypes, open minds and celebrate minorities, and its name represents ownership of identity and pursuit of the American Dream.
Trend Themes
1. Thc-infused Edibles - The trend of infusing THC into different types of edibles, such as artisan chocolates, is on the rise as companies explore new ways to deliver cannabis products to consumers.
2. Sorse Emulsion Technology - The use of SoRSE emulsion technology in cannabis products is gaining popularity due to its ability to enhance bioavailability and absorption rates, and create more consistent, reliable experiences for consumers.
3. Minority-focused Branding - As more companies seek to embrace diversity and celebrate underrepresented groups, the trend of creating brands that explicitly cater to minority communities is emerging as a way to connect with consumers and promote social inclusion.
Industry Implications
1. Cannabis Edibles - The cannabis edibles industry has significant disruptive innovation opportunities in developing new ways to enhance the bioavailability and absorption rates of THC in edibles, as well as creating targeted products that appeal to specific consumer demographics.
2. Food and Beverage - The food and beverage industry has the potential to disrupt the cannabis market by leveraging their expertise in flavor, texture, and ingredient optimization to create more appealing and palatable cannabis-infused products.
3. Marketing and Branding - The marketing and branding industry has an opportunity to drive change by helping companies create authentic, inclusive branding and messaging that resonates with diverse audiences and promotes social and cultural values.
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