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The Inflatable Bandeau Belt is for the Stylish Seafarer

By: Tiana Reid - Published:   Updated: Jul 4 2011 • References: kathleenwesterhout
Made by Canadian designers Kathleen Westerhout and Dana Ramler, the Inflatable Bandeau Belt is a way to stay safe on the water without sacrificing style. This product actively fills a void in the boating market, as the Kathleen Westerhout website explains, “there are no products suitable for the fashion-conscious glamorous woman aboard a yacht.”

Check out the gallery to view the three styles of the Inflatable Bandeau Belt.

Implications - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds radical fashion designs to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand.

Stats for Discreet Life Jackets Trending: Older & Average
Traction: 3,755 clicks in 219 w
Interest: 2.7 minutes
Concept: Inflatable Bandeau Belt
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: foam padded boy shorts (for girls), unconventional swimwear shoots, and behind-the-scenes beach shots.