The Inflatable Bandeau Belt is for the Stylish Seafarer
By: Tiana Reid -
Published: Jul 10, 2010 Updated: Jul 4 2011 • References: kathleenwesterhout
Made by Canadian designers Kathleen Westerhout and Dana Ramler, the Inflatable Bandeau Belt is a way to stay safe on the water without sacrificing style. This product actively fills a void in the boating market, as the Kathleen Westerhout website explains, â€œthere are no products suitable for the fashion-conscious glamorous woman aboard a yacht.â€
Check out the gallery to view the three styles of the Inflatable Bandeau Belt.
Implications - One of the best ways a company can immediately distinguish its product is by creating a commodity that adds radical fashion designs to a typically conventional product. By adding a fashion-forward flair to something ordinarily used for practical purposes, the company stands a good chance of attracting consumers interested in novelty, style, and originality to their brand.