“Well-packaged ideas travel faster than ever.”
The Exploiting Chaos eBook, the downloadable version of the award-winning innovation book by Jeremy Gutsche, reveals how brands can get out of the rut of traditional marketing to create infectious messaging that resonates with their customers. Doing so means a company can leverage today’s viral platform to leapfrog ahead of competitors.
Breaking down the chemistry of infectious messaging into four categories, Exploiting Chaos identifies the factors impacting the viral potential of a brand message, what elements can harm the ability to make a meaningful connection and ultimately what it takes to create a message that actually connects.
Infectiously Market Your Ideas
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The Exploiting Chaos eBook Teaches You Infectious Messaging
By: Katherine Vong - Published: Feb 8, 2011 • References: exploitingchaos