The Indumex Hardware Store Brand Identity Embraces Consistency

By: Jana Pijak - Jul 22, 2015
References: behance.net
Firmalt Agency's latest project reinvents the brand identity of Indumex, a modern hardware store that is promoted with simple packaging and visually bold graphics. Boasting a minimalist white and orange design, Indumex packaging marries a stark paper backdrop with a vivid typeface.

In addition to its uniformed, paper packaging -- that is not only visually striking but also sustainable -- the modern hardware store's interior design and product range also follow a similar brand identity. Focusing on bright hues, the hardware shop's paint brushes, electrical cords and metal screws are featured in a curated palette of blue and orange tones that continue to adorn its exterior facade, its in-store signage and even its employee uniforms, training manuals and other promotional materials.